Kristin Ess The One Purple Shampoo for Blonde Hair

The One Purple Shampoo features an ultra-violet pigment that offers intense toning for blondes and brunettes, removing unwanted brass and yellow or warm tones in natural and color-treated hair. This shampoo is also sulfate-free, providing a clean and well-conditioned canvas for your hair. The brand's founder, Kristin Ess, wanted to create a purple shampoo that would be great for toning both blondes and brunettes, while being sulfate-free, which is a combination she found difficult to find.

If you prefer ashy or even pastel lavender tones, you can use this shampoo every time you wash your hair. However, if you prefer neutral tones, you can use it only when needed to cut brass. The shampoo can be used on both natural and color-treated hair, and it can be paired with The One Purple Conditioner for optimal results.

Cleanse and Condition: A clean, well-conditioned canvas is essential, and these universal, sulfate-free products from the brand cleanse and deeply condition the hair, leaving it feeling moisturized, full, and looking shiny from root to tip.

How to Use: Depending on the thickness of your hair, apply a quarter-size or more of the shampoo into your palm. Apply it to wet hair, and massage it into your scalp to create a rich lather. When using the purple shampoo, make sure to apply more product where you see more brass. Let the shampoo sit a little bit longer towards the roots, where the hair tends to be less porous and more warm. Then, let it run through the ends as you shampoo. Rinse the shampoo well and follow with a conditioner or a hydrating mask.

The One Purple Shampoo is cruelty-free and keratin-safe, and it is free of sulfates, parabens, and phthalates.

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